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Tributes have poured in across South Africa following the sudden death of David Sejobe, the familiar and much-loved security guard at MultiChoice’s Randburg head office, whose presence had become part of the daily rhythm along Bram Fischer Drive.
Sejobe, 49, was killed on Friday, 30 January 2026, after he was struck by a vehicle while cycling to work. The news spread quickly, triggering an outpouring of grief from colleagues, commuters and members of the public who had come to know him not just as a security officer, but as a constant, reassuring presence at the gates of one of the country’s biggest media companies.
For nearly a decade, Sejobe worked as a front-of-house security officer at MultiChoice’s Randburg campus. To many employees, he was the first face they saw in the morning and the last goodbye at the end of a long day. His broad smile, steady professionalism and warm greetings earned him a special place in the hearts of staff and passers-by alike.
Motorists who travelled Bram Fischer Drive regularly recall seeing him on his bicycle during peak traffic hours, waving to cars, greeting pedestrians and exchanging smiles with strangers who felt they knew him, even if they had never shared a conversation. Over time, he became more than a guard in uniform. He became part of the neighbourhood.
As news of his passing broke, social media was flooded with messages describing Sejobe as kind, humble and deeply committed to his work. Many described how his simple gestures, a greeting, a wave, a smile, helped set the tone for their day. Others spoke of how his presence made the entrance to the building feel safer, warmer and more human.
MultiChoice also paid tribute, describing Sejobe as someone who embodied the company’s values far beyond the scope of his job description. In a statement shared online, the company said he represented respect, kindness and genuine human connection, adding that his impact could not be measured by a job title alone.
Behind the uniform, Sejobe lived a life defined by discipline and determination. Originally from Orange Farm, he adopted cycling not just as a mode of transport, but as a way of life. Diagnosed with diabetes and asthma, he made a conscious decision to prioritise his health, turning daily cycling into a powerful personal commitment.
That commitment was anything but ordinary. Colleagues say Sejobe cycled an estimated 172 kilometres each day to and from work, a routine that stunned many and inspired even more. Rain or shine, early mornings or late evenings, he showed up, driven by consistency, self-care and an unwavering sense of responsibility.
Over the years, his love for cycling grew into a passion for long-distance rides. He took part in major cycling events and once completed a demanding journey from Johannesburg to Venda in honour of his late father. Those who knew him say these rides were not about attention or praise, but about purpose, remembrance and quiet strength.
His death has reopened conversations about road safety, particularly for cyclists who share busy urban routes with motorists every day. Many online have expressed anger and frustration, questioning how such a life could be cut short while simply travelling to work.
At the same time, the focus has remained firmly on Sejobe’s legacy. Since the announcement of his passing, colleagues and supporters have organised a crowdfunding campaign to support his family. The response has been swift and overwhelming, with donations pouring in from people who say they felt compelled to give back to a man who gave so much of himself, often without expecting anything in return.
For many at MultiChoice and beyond, David Sejobe was not just a security guard. He was a symbol of consistency in an unpredictable world, a reminder that dignity and kindness can leave a lasting impression, even in the brief moments of a morning greeting.
As tributes continue to stream in, one message echoes repeatedly across social platforms: South Africa has lost a good man, and a familiar smile will be deeply missed.
